Delivering the Best Value For Customers As A Knowledge-Creating Company: Shimadzu (Asia Pacific) Launches Shimadzu Academy To Deliver High-Quality Customer Experience (CX)

Shimadzu Academy Launch Group Photo

Shimadzu (Asia Pacific) announced the launch of Shimadzu Academy, which aims to deliver a high-quality customer experience (CX) through a standardized instrument training program. As a knowledge-creating company,  this latest initiative will provide customers with top-notch training solutions and help to skill up the trainers' competency for improved training quality across the Asia Pacific region. This will ensure a consistent and high-quality experience for customers, thereby taking CX to the next level which will elevate Shimadzu's brand value.

As of 1 April 2023, Shimadzu Academy has been launched across the Asia Pacific region – starting from Singapore (HQ), followed by India, Philippines, Malaysia, Thailand, Vietnam, Indonesia, and Bangladesh, to ensure consistent training and dedicated customer support. The opening of the Shimadzu Academy is scheduled to launch in 7 more countries by 2024.

Shimadzu Academy Launch Certificate

Comments from the Head of Shimadzu Academy

"I am pleased to announce the launch of the Shimadzu Academy, which aims to bring the best value to customers through providing customer-focused complete training solutions. Our team has invested significant time and effort to plan this initiative, and we are confident that the new Shimadzu Academy will play a crucial role in advancing Shimadzu's position as Customers' No.1 Analytical Vendor in Asia."

– Dr. Raymond Li, Head of Shimadzu Academy


Learn More About Shimadzu Academy 



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